I'M
Shawn Fraine,

Designing fandoms that feel like home, at scale.

Founder • Mental Health Professional • Builder of Inclusive Media

01 What I Believe

Vision

A web where every fan and creator feels safe, seen, and fairly rewarded - and where community-driven media becomes a catalyst for individual growth and social good.

I blend psychology, product craft, and ethical business design to build platforms like DramaLlama that prove inclusive, sustainable fandom economies are possible. I publish open playbooks so other founders can replicate what works, negotiate revenue models that respect both creators and users, and mentor early-career technologists in human-centred practice.

Psychological Safety

Transparent policies, empathy-led research, proactive mod tools

Radical Inclusivity

Gender-neutral language, region-specific safeguards, diverse hiring

Evidence > Hype

Share retention metrics, A/B test features, cite peer-reviewed studies

Shared Prosperity

Creator-first splits, token systems without speculation, volunteer-to-equity paths

02 What I’m Building

My Companies

Psynergic Digital is a psychology‑driven studio on a mission to fight loneliness through inclusive fan ecosystems. As the parent company of DramaLlama - the fast‑growing social‑plus‑streaming hub for LGBTQ+ Asian dramas - and the Psynergic creator brand, we blend evidence‑based design with cutting‑edge tech to spark genuine connection. From streaming and social features to tokenised fan engagement, our products push digital storytelling beyond consumption into shared experience, already achieving 85 % monthly retention across 2 000 beta users.

DramaLlama is a psychology‑informed social+media platform built for global BL and GL communities. In open beta, more than 2,000 fans, artists, and producers log in each month, 85 % return, to track every episode, flag sensitive content with built‑in trigger warnings, and join creator‑led forums that turn passive viewing into collaboration. Designed to counter the loneliness epidemic identified by the WHO and leading researchers, DramaLlama replaces fragmented fandom spaces with a single, inclusive home - setting the stage for future tokenised fan engagement and live watch‑party streaming.

PROFESSIONAL